Brand & Content Lead (Fintech)

Location: New York or Mexico City; US Eastern Time working hours required

Company

hirify.global provides financial services for Hispanic immigrants, including checking accounts, cash deposits, international transfers, and bilingual customer support.

What you will do

• Own the brand narrative, brand structure, and strategy, translating it into clear and emotionally resonant storytelling.
• Lead creative content delivery across social, email, web, paid media, out-of-home campaigns, and product experiences.
• Manage full-time and fractional talent, agencies, creators, brokers, and other external vendors.
• Define and operate a brand evaluation and measurement system tied to product, acquisition, and user sentiment objectives.
• Improve value proposition consistency, brand voice, creative quality, and brand perception over time.
• Partner with Product and Operations to maintain consistent messaging across marketing, product, and customer service interactions.

Requirements

• Creative background in content, brand, design, or storytelling, with strong craft, taste, and attention to detail.
• Proven experience designing brand health measurement systems and demonstrating results.
• Experience managing full-time talent and creative processes involving agencies, creators, brokers, or other third parties.
• Experience implementing multi-channel creative strategies across brand, performance, lifecycle, web, and social.
• Deep experience creating high-quality still, video, and text content using AI tools.
• Written and spoken fluency in English and Spanish, cultural competency with Latin American immigrants in the US, 6+ years in content creation and management, and 2+ years in management.

Nice to have

• Experience working in small, fast-moving organizations.
• Ability to independently use data to identify insights and guide prioritization.
• Experience leveraging AI tools, agencies, creators, and professional networks to improve content capabilities.

Culture & Benefits

• Customer-focused culture built on high ambition, principled decision-making, and deep trust.
• Competitive salary and generous equity.
• Medical, dental, and vision insurance, plus Gym Pass.
• Flexible PTO, paid parental leave, and daily office lunch at the NYC office.
• Remote-friendly arrangements when traveling, company-wide offsites, and NYC office visits for remote team members.
• 401(k) for US employees and visa sponsorship if applicable.