Marketing Automation Specialist (HubSpot)

Location: Philippines; remote. Working hours: U.S. business hours.

Company

hirify.global is hiring for a client seeking a specialist to build and optimize marketing automation systems connected to pipeline and revenue growth.

What you will do

• Build, launch, troubleshoot, and optimize automated workflows, lead nurture campaigns, drip sequences, lifecycle automations, and re-engagement campaigns.
• Execute and improve email campaigns in HubSpot, Marketo, Pardot, ActiveCampaign, and Klaviyo, including A/B testing and deliverability monitoring.
• Integrate marketing automation platforms with Salesforce, HubSpot CRM, and Zoho CRM; maintain lead routing and sales handoff workflows.
• Develop lead scoring models, audience segments, and clean marketing databases by lifecycle stage, behavior, demographics, industry, and buying intent.
• Build dashboards and reports, analyze campaign performance, and track conversion, pipeline contribution, revenue impact, and attribution.
• Automate repetitive marketing operations, improve scalability, and maintain compliance with GDPR, CAN-SPAM, and CCPA.

Requirements

• At least 2 years of experience in marketing automation or marketing operations.
• Hands-on experience with at least one major marketing automation platform, such as HubSpot, Marketo, Pardot, or ActiveCampaign.
• Experience building automated workflows, lead nurture and email campaigns, lead scoring models, and audience segments.
• Experience with CRM systems, lead management workflows, email deliverability, marketing operations, and data management.
• Strong Excel or Google Sheets skills, attention to detail, and execution capabilities.
• Strong written and verbal English communication and availability to work U.S. business hours are required.

Nice to have

• HubSpot, Marketo, or Pardot certifications.
• Experience with Salesforce, HubSpot CRM, Zoho CRM, Zapier, APIs, or third-party integrations.
• Experience in B2B SaaS, e-commerce, or growth marketing.
• Knowledge of multi-touch attribution, RevOps, marketing analytics, funnel optimization, Power BI, or Tableau.

Culture & Benefits

• Fully remote role with strong ownership of the marketing automation function.
• Hands-on work across marketing, sales, CRM, analytics, and revenue operations.
• Opportunity to build scalable systems rather than only execute individual campaigns.
• Potential growth into marketing operations management, RevOps, CRM and automation management, growth marketing, or marketing operations leadership.

Hiring process

• Initial screening call, followed by a video interview with a hirify.global recruiter.
• Practical marketing automation or workflow assessment and client interview.
• Qualified candidates must complete a one-way Spark Hire video interview; applications without it may not proceed.