Senior Product Marketing Manager (Fintech)

Location: Toronto, Ontario, Canada; hybrid working model with office attendance required on Monday, Tuesday, and Thursday

Base salary: $116,000–$145,000 CAD annually

Company

hirify.global is an AI-powered finance automation platform for mid-market businesses, covering accounts payable, global payouts, procurement, expenses, corporate cards, supplier management, tax compliance, and treasury.

What you will do

• Create product positioning, messaging frameworks, value propositions, and competitive narratives.
• Develop customer insights through interactions with customers, prospects, analysts, and sales teams.
• Plan and execute go-to-market strategies, product launches, content, customer profiling, and sales enablement.
• Analyze product usage and market data to inform product development, pricing, messaging, and sales collateral.
• Build sales resources such as decks, product overviews, demo videos, case studies, and training materials.
• Own analyst relations, including briefings, inquiries, evaluations, and relationships with Gartner, Forrester, IDC, and other research firms.

Requirements

• 8+ years of experience in product marketing for B2B SaaS, finance, fintech, payments, or a related field.
• Bachelor’s degree or equivalent experience.
• Strong verbal and written communication skills, including presenting at webinars, conferences, and industry events.
• Experience creating positioning and messaging, pitch decks, sales playbooks, thought leadership content, social campaigns, and email marketing.
• Proven cross-functional collaboration with sales, marketing, product, and customer success teams.
• Ability to work from the Toronto office three days per week under the hybrid model.

Nice to have

• Experience in content, field marketing, demand generation, or partner marketing.

Culture & Benefits

• Competitive salary and equity.
• Matching RRSP, extended benefits, life insurance, and disability coverage.
• Maternity, paternity, and fertility treatment benefits.
• 15 days of paid time off and a phone/internet allowance.
• Subsidized lunches, snacks, drinks, and fresh fruit on office days.
• Employee resource groups and regular company-wide social events.