Senior Manager, Product Marketing

Location: Toronto, Ontario, Canada; hybrid work with the option to work from the office and virtually based on business and client needs.

Salary range: CAD 80,000–128,000. Eligible employees may participate in discretionary incentive plans.

Company

hirify.global provides financial security and health-related products and services for individuals, families, and communities.

What you will do

• Lead the development and execution of product marketing strategies for segregated funds, annuities, and guaranteed investment products in the retail channel.
• Plan product launches, product updates, and marketing support for regulatory filings in collaboration with Product and Sales.
• Oversee the creation of brochures, websites, landing pages, videos, presentations, sales collateral, webinars, and other marketing materials.
• Develop marketing strategies for new and existing products and fine-tune product positioning, web content, and marketing tools.
• Collaborate with Compliance, Digital Marketing, Design, Creative, Investment Communications, and Retail Sales teams.
• Define success measures such as sales, assets, and requests, and use feedback to improve marketing initiatives.

Requirements

• At least 6 years of investment product marketing and/or product management experience in financial services.
• Previous experience in investment product marketing, including segregated funds and/or annuity products.
• Strong understanding of investment products, particularly mutual funds and segregated funds, as well as financial markets and industry trends.
• Bachelor’s degree in Commerce, Finance, or Marketing; completion of the CSC is required.
• Excellent creative writing, communication, analytical, prioritization, and project management skills.
• Ability to work independently, meet tight deadlines, influence stakeholders, and collaborate across functional departments.

Nice to have

• CFA charterholder or candidate, or CIM designation.
• Previous experience as a product manager or product analyst.

Culture & Benefits

• Flexible benefits are available from the first day of employment.
• Career paths and networking opportunities across the organization.
• Inclusive and respectful work environment focused on employee development and well-being.
• Hybrid flexibility combining office-based and virtual work according to business and client needs.
• Employee well-being is supported through a workplace culture recognized for mental health initiatives.

Hiring process

• Only candidates selected for an interview will be contacted.
• Artificial intelligence may be used to support candidate sourcing, screening, and interview scheduling.