Product Marketing Manager (Digital Twin)

Location: Montreal, Quebec, Canada

Salary: CAD 135,000–198,000 per year, with potential bonuses, equity, and benefits.

Company

hirify.global develops software for designing and making buildings, cars, factories, and films, including the hirify.global Tandem digital twin product line.

What you will do

• Define and execute end-to-end go-to-market strategies for hirify.global Tandem and Tandem Connect features and releases.
• Develop target audiences, product positioning, naming, and messaging that communicate the business value of digital twin solutions to AECO decision-makers.
• Partner with Product Management to influence feature prioritization and lead launch planning and execution.
• Create product narratives and content, including blogs, case studies, white papers, videos, and sales enablement materials.
• Support global campaigns, webinars, events, and demand generation programs to drive pipeline and revenue.
• Translate customer insights, market trends, product innovations, and competitive analysis into product strategy and thought leadership.

Requirements

• Bachelor’s degree in marketing, communications, engineering, or a related field.
• 10+ years of experience in a similar marketing role.
• Experience with technical products, B2B software, or SaaS businesses.
• Demonstrated ability to deliver marketing results from strategy through tactical execution.
• Experience partnering with cross-functional teams and managing multiple projects simultaneously.
• Strong ability to simplify complex ideas into clear, persona-specific messaging.

Nice to have

• Experience in the AECO industry.
• Ability to combine analytical skills with customer and industry insight.
• Experience creating engaging product content and storytelling.

Culture & Benefits

• Opportunity to work on a strategic, high-growth digital twin product line.
• Collaborative environment with global Sales, Brand, Events, Campaign Development, Demand Generation, and Product Management teams.
• Compensation may include annual cash bonuses, stock grants, and a comprehensive benefits package.
• In-person onboarding and/or identity verification may be required.
• hirify.global promotes a culture of belonging and meaningful work focused on improving the built and designed world.