Digital Media Marketing Manager (Fintech)

Location: Flexible hybrid schedule at 483 Bay Street in Toronto, moving to 3 Robert Speck Parkway in Mississauga in approximately late 2026. Current work authorization for Canada is required.

Salary: CAD 94,000–123,000 total annual cash compensation, including base salary and target performance bonus.

Company

hirify.global provides investment portfolios and services to individual and institutional investors.

What you will do

• Execute and optimize digital media advertising campaigns across programmatic display and video, paid search, publisher partnerships, and sponsored events.
• Develop media briefs, channel strategies, placement recommendations, media mixes, and budget allocations with agency partners and internal marketing stakeholders.
• Use Adobe Analytics and internal and external data sources to identify audience insights and improve targeting for investor segments.
• Analyze campaign performance across online, mobile, and web channels, including return on investment, ad fatigue, funnel efficiency, and conversion metrics.
• Translate analytics into recommendations for optimizing ad spend, creative copy, placements, and future campaign tactics.
• Manage advertising spend reconciliation, invoicing, billing, and coordination with the Manager, Digital Advertising.

Requirements

• 5+ years of experience developing advertising strategies and tactics.
• Strong understanding of paid digital strategy, mobile and social media, omni-channel media planning, and performance marketing KPIs.
• Experience with one or more of paid search, paid social, programmatic, connected video, display/video, online video, audio, television, digital out-of-home, publisher partnerships, or sponsored events.
• Strong skills in Microsoft Office, Adobe Ad Cloud, Adobe Analytics, and Audience Manager; experience with third-party ad serving technology such as DoubleClick.
• Strong analytical, problem-solving, communication, organizational, project management, and prioritization skills.
• Current Canadian work authorization is required.

Nice to have

• Financial services or media agency experience.
• Additional Adobe Analytics expertise.

Culture & Benefits

• Flexible working arrangements are available across remote, hybrid, and office options, with this role operating on a flexible hybrid schedule.
• Company RRSP contributions begin after six months, with no employee matching required.
• Health benefits begin on the first day, with employer-paid premiums and up to CAD 6,000 annually for mental health services and therapy.
• Parental leave top-up to 100% of salary for 25 weeks and up to CAD 650 for home office equipment.
• Generous time off, including two paid volunteer days annually, plus diversity, inclusion, and employee resource group programs.
• Professional development includes access to more than 11,000 courses, tuition reimbursement, and rewards for completing a required designation.

Hiring process

• Selected candidates will be contacted for an interview.
• Accommodation is available on request during the application process.