11 часов назад
Senior Manager, Global Digital Growth & Account-Based Marketing
115 000 - 165 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Global Digital Growth & Account-Based Marketing (B2B digital growth/ABM): Leading global paid media and account-based marketing programs that engage priority buying groups and accounts, accelerate pipeline, and support customer expansion with an accent on scalable strategy, sales alignment, and measurable revenue impact. Focus on building 1:1 and 1:few ABM motions, optimizing multi-channel investment, advancing marketing technology and AI adoption, and connecting campaign performance to pipeline, revenue, and ROI.
Location: Remote, Boston, MA
Salary: $115,000–$165,000 per year, plus eligible incentive compensation
Company
provides a leading low-code platform that helps transform industries globally.
What you will do
- Lead the global paid media strategy across search, paid social, display, video, account-based advertising, and emerging digital channels.
- Define and scale 1:1 strategic account and 1:few ABM programs for new-logo acquisition, customer expansion, executive engagement, and opportunity acceleration.
- Align Sales, BDR, Customer Success, regional marketing, and partner teams around target accounts, campaigns, messaging, and follow-up motions.
- Manage paid media agencies, strategic direction, performance expectations, budgets, and optimization priorities.
- Develop coordinated buying-group programs across paid media, web, outbound, events, and lifecycle channels.
- Measure account engagement, meetings, pipeline, revenue, customer expansion, and return on investment, translating data into recommendations.
Requirements
- Significant B2B marketing experience in digital demand generation, paid media, growth marketing, or Account-Based Marketing.
- Experience building and scaling global or enterprise digital marketing programs with measurable pipeline and revenue impact.
- Strong experience developing ABM strategies with Sales leadership and BDR organizations.
- Experience managing paid media agencies, large digital budgets, multiple channels, audiences, and regions.
- Experience with Demandbase, Qualified, Salesforce, marketing automation, analytics, web personalization, or related marketing technologies.
- Strong data-driven, cross-functional leadership, communication, and executive-presentation skills, plus practical experience applying AI or emerging marketing technologies.
Culture & Benefits
- Remote workplace with a collaborative, agile, and inclusive environment.
- Opportunity to contribute to innovative low-code technology and influence customer success.
- Continuous learning and professional development opportunities.
- Health and wellness benefits available according to the employee's country.
- Incentive compensation eligibility.
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