8 часов назад
Creative Director, Growth
200 000 - 230 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Creative Director, Growth (Growth Marketing): Owning the creative system for member acquisition across campaigns, email, direct mail, SMS, and landing pages with an accent on hands-on design, messaging strategy, and conversion-focused experimentation. Focus on translating funnel data into testable creative hypotheses, building scalable creative infrastructure, and using AI tools to produce and optimize campaign variants.
Location: New York, NY; hybrid schedule with 3 days per week in the NYC office
Salary: $200,000–$230,000 USD annually
Company
provides specialty substance use care and AI-supported mental health treatment through personalized, clinically driven programs.
What you will do
- Own campaign concepting from audience insight through execution across email, direct mail, SMS, and landing pages.
- Define and evolve ’s growth creative voice, messaging principles, visual language, and channel standards.
- Design campaign assets hands-on, including emails, landing page modules, direct mail layouts, and digital campaign visuals.
- Develop and run data-driven creative experiments with Growth Marketing, Product, Operations, and Engineering partners.
- Translate funnel data and business goals into clear creative strategy and present the rationale to leadership and non-creative stakeholders.
- Build messaging frameworks, copy templates, visual component libraries, and scalable creative operations while managing agencies, freelancers, priorities, and budget.
Requirements
- 6+ years of creative experience, including at least 2 years in a lead or director role setting creative direction.
- Experience managing or directing a creative or content function; direct reports are preferred.
- Strong hands-on design execution across email, landing pages, direct mail, and digital campaigns.
- Portfolio demonstrating strategic campaign thinking and high-quality execution.
- Data-driven creative approach with experience measuring performance and optimizing for conversion.
- Experience using AI tools in a creative workflow and presenting creative strategy to non-creative stakeholders.
Nice to have
- Experience in B2C, B2B2C, health tech, benefits, or subscription environments.
Culture & Benefits
- Hybrid and flexible working environment.
- Generous equity package and incentive compensation.
- Full medical, dental, and vision coverage, plus a 401(k) plan.
- Unlimited PTO, 10 paid holidays, and company-wide “Me Time” days.
- Paid maternity, paternity, and new parent leave.
- Annual learning and development stipend, wellness reimbursement, reproductive and family planning care, and substance use support for employees and family members.
Hiring process
- Creative strategy and execution are evaluated through the candidate’s portfolio and ability to explain and defend campaign decisions.
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