Director, Product Marketing (Healthcare AI)

Location: Hybrid role requiring 4 days per week in the NYC office

Salary: $190,000–$205,000 USD base pay per year

Company

hirify.global provides specialty substance use care and AI-enabled mental health support for employers, health plans, and their members.

What you will do

• Define positioning, messaging frameworks, value propositions, and product narratives for hirify.global’s solutions and new capabilities.
• Plan and execute product launches with Product and Commercial leaders, ensuring teams have the required messaging, assets, and enablement.
• Build sales and partnership materials, including pitch decks, battlecards, messaging guides, and product briefs.
• Develop competitive intelligence and market insights across behavioral health, digital health, and employer benefits.
• Align Product, Clinical, Sales, Partnerships, Customer Success, and Marketing around consistent commercial narratives.
• Systematize AI-forward workflows for research, synthesis, and content development while applying human judgment to messaging.

Requirements

• 8–12 years of experience in product marketing, strategy, or go-to-market roles.
• Experience developing product positioning, messaging frameworks, sales enablement materials, competitive intelligence, and market insights.
• Strong storytelling skills and the ability to translate complex clinical and product concepts into clear narratives.
• Experience working cross-functionally with product, clinical, and commercial teams.
• Proficiency with Google Slides or PowerPoint.
• Experience using AI tools for research, productivity, and content development; curiosity about healthcare innovation and emerging technologies.

Culture & Benefits

• Generous equity package and comprehensive medical, dental, and vision coverage.
• 401(k) plan, unlimited PTO, 10 paid holidays, and company-wide Me Time Days.
• Paid maternity, paternity, and new parent leave.
• Flexible working environment and annual learning and development stipend.
• Wellness reimbursement and access to reproductive, family planning, and substance use support for employees and family members.
• Visa sponsorship is not available for this position.