Market Development Manager (CPG)

Location: Santa Cruz, California; additional locations in Hollister, Monterey, Salinas, and Watsonville, California. The role requires at least 30% travel, including driving for up to five hours.

Salary: $100,300–$153,600 per year.

Company

hirify.global operates in the consumer products and retail sales sector, managing brands, wholesalers, and market execution.

What you will do

• Manage wholesaler relationships and execute retail vision, standards, training, and point-of-sale programs.
• Develop annual and monthly sales plans covering volume, distribution, seasonal applications, and investment.
• Partner with the area General Manager on trimester planning, business reviews, sales priorities, and CTF budgets.
• Identify pricing opportunities, recommend market-level changes, and ensure approved pricing is implemented.
• Coordinate new product rollouts and volume-driving initiatives, including performance-gap analysis and corrective actions.
• Monitor inventory levels, product rotation, code dates, and supply chain issues with wholesalers.

Requirements

• Bachelor’s degree or equivalent experience in the consumer packaged goods business.
• At least three years of consumer product sales and sales management experience.
• Advanced Microsoft Excel skills and proficiency with Word, PowerPoint, email, Cognos, Retail Vision, and sales reporting tools.
• Ability to travel at least 30% of working time and drive for up to five hours.
• Valid driver’s license and ability to travel by car, plane, and train as needed.
• Ability to stand, walk, sit for extended periods, use a computer, and lift up to 55 pounds; must be at least 21 years old.

Nice to have

• Proactive customer issue resolution and strong relationship-building skills.
• Strong oral, written, interpersonal, analytical, and mathematical skills.
• Ability to achieve performance goals with minimal direction and consistently follow through on commitments.

Culture & Benefits

• Paid time off.
• Medical, dental, and vision insurance.
• 401(k) plan.
• Additional benefits for eligible employees.
• Equal employment opportunity regardless of legally protected characteristics.