Associate Director of Product (Subscription)

Location: New York, NY

Salary: $193,500–$203,000 base salary annually for the New York / New Jersey region

Company

hirify.global operates Blue Apron, a consumer food and meal-kit brand delivering home cooking experiences through fresh ingredients, prepared meals, technology, culinary expertise, and logistics.

What you will do

• Own Blue Apron's consumer product strategy and roadmap across platforms.
• Manage the end-to-end subscriber journey, including acquisition, onboarding, plan management, skip and pause flows, win-back, and re-engagement.
• Improve conversion, retention, purchase frequency, subscriber churn, and lifetime value through data-driven product development and experimentation.
• Translate behavioral signals and qualitative research into scalable product priorities.
• Coordinate product and lifecycle communication strategies with Marketing and CRM around cancel-save, win-back, and re-engagement moments.
• Present strategy, progress, and outcomes to senior leadership and align priorities with hirify.global's shared infrastructure, platform, and personalization capabilities.

Requirements

• 8+ years of product management experience, including substantial experience with consumer-facing subscription products.
• Deep expertise in subscription activation, early engagement, plan flexibility, churn drivers, and win-back strategies.
• Strong conversion rate optimization and experiment-driven product development experience.
• Proficiency with SQL, funnel analysis, cohort analysis, opportunity sizing, and subscriber behavior analysis.
• Experience designing statistically sound A/B tests and interpreting results.
• Ability to communicate clearly with senior leadership and align engineering, marketing, CRM, data science, and operations stakeholders.

Nice to have

• Experience at a direct-to-consumer subscription brand such as a meal-kit, grocery, CPG, or media company.
• Product-side experience with Braze, Iterable, Klaviyo, or similar CRM and lifecycle marketing platforms.
• Experience with ecommerce checkout and payment flows in a subscription context.
• Startup or high-growth company experience.

Culture & Benefits

• Full-time employment with equity and a 401(k).
• Medical, dental, and vision plan options.
• Company-paid short- and long-term disability coverage.
• Paid time off, vacation, sick leave, and paid parental leave, subject to employment classification and location.
• Discounted meals and exclusive perks across the hirify.global family of brands.
• Commitment to diversity, equity, inclusion, and objective evaluation in hiring.

Hiring process

• Interview scheduling and candidacy information are provided by email or text.
• Accommodation during the interview process is available upon request.