Director Vertical Marketing - Energy & Defence

Location: London, on-site

Company

hirify.global is building a financial operating layer for businesses working across entities and currencies, combining financial infrastructure with AI agents and human oversight.

What you will do

• Build market understanding and segment plans for Energy and Defence, covering customer workflows, buying triggers, procurement cycles and unmet needs.
• Define positioning, competitive arguments, customer stories, demonstrations and sales enablement materials with Product Marketing.
• Own the marketing pipeline model, campaign priorities, execution and weekly reporting on qualified opportunities, conversion and pipeline targets.
• Use AI for market research, campaign execution and performance analysis, validating findings with customer and Sales evidence.
• Train sales representatives and SDRs, join important customer conversations, and build relationships with associations, analysts, partners and industry voices.
• Translate customer insight into product requirements for reporting, cash visibility, auditability, approvals, evidence trails and operational integrations.

Requirements

• Approximately ten years of marketing experience, including industry or product marketing and evidence of building markets and delivering commercial results.
• Experience owning a marketing pipeline from planning through execution, reporting and funnel optimization.
• Experience in a complex B2B sector with domain credibility, long buying cycles and multiple stakeholders.
• Strong partnership with Sales, including training direct representatives and SDRs to sell into specialized segments.
• Experience translating recurring customer needs into sector requirements with Product Marketing and Product.
• Strong analytical, writing, storytelling and public-speaking skills, with practical experience using AI to improve decisions.

Nice to have

• Experience in Energy, Defence, or an adjacent complex B2B market.
• Established relationships with industry associations, specialist advisors, analysts, ecosystem partners or sector media.

Culture & Benefits

• In-office culture with high talent density.
• Competitive salary.
• 25 days of annual leave plus public holidays.
• Regular travel to Copenhagen, Munich, New York, Paris and customer or industry locations.
• Company off-sites twice a year.
• Values centered on speed, simplicity, transparency, clear ownership and evidence-based decisions.

Hiring process

• Share an example of a specialist market you helped grow, including pipeline building, customer and partner credibility, and Sales enablement.
• Describe an analysis that changed the plan and how customer insight shaped a product requirement.