Senior Demand Generation Manager

Location: Seattle, WA, United States

Salary: $150,000–$165,000 annually, plus potential performance-based bonus and equity.

Company

Marketing operations software that orchestrates martech stacks, workflows, and people to automate marketing execution and build AI-native content operations.

What you will do

• Lead demand-generation strategy for priority enterprise accounts, creating qualified pipeline and accelerating active opportunities.
• Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail, email, LinkedIn, and other digital channels.
• Own account selection, segmentation, tiering, buying-group intelligence, and account insights in partnership with Sales.
• Partner with AEs, SDRs, and Sales leadership on account planning, outbound strategy, follow-up, and next-best actions.
• Create seller-ready account briefs, messaging, talk tracks, and sequences.
• Measure engagement, buying-group penetration, meetings, qualified pipeline, acceleration, and conversion while building scalable campaigns and playbooks.

Requirements

• 8–10+ years of B2B marketing experience across demand generation, ABM, and pipeline-generating programs.
• Hands-on experience building targeted ABM programs for strategic enterprise accounts.
• Strong understanding of enterprise buying cycles, buying groups, stakeholder engagement, and Sales collaboration.
• Ability to move between strategy and execution, with strong writing, messaging, and campaign-development skills.
• Comfort using data to evaluate performance and guide investment decisions.
• Experience with CRM, marketing automation, and ABM or intent platforms such as Salesforce, HubSpot, 6sense, or Demandbase.

Nice to have

• Experience building or scaling ABM or demand-generation programs in a high-growth startup.
• Familiarity with Clay, ZoomInfo, Outreach, or Salesloft.
• Experience using AI tools for account research, personalization, and campaign development.

Culture & Benefits

• Performance-based annual bonus and meaningful equity awards.
• Medical, dental, and vision coverage, including fully covered employee premiums and 75% dependent coverage.
• Fertility and family-planning support, 401(k), and unlimited PTO.
• Seattle office with a gym, sauna, bike parking, and free lunch three days per week.
• Flexible work hours and a collaborative environment focused on learning, ownership, and impact.
• AI literacy is treated as a core competency, while interviews emphasize the candidate’s own thinking and communication.