Demand Generation Lead (AI)

Location: San Mateo, United States; based in the San Mateo office with in-person work four to five days a week

Company

hirify.global builds an agentic AI platform that performs enterprise accounting work such as journal entries, transaction matching, reconciliations, and flux analysis with a full audit trail and human approval.

What you will do

• Own account-based marketing programs for target accounts and their buying groups.
• Plan and run integrated campaigns across paid media, ABM, events, lifecycle, and web.
• Own marketing-sourced pipeline performance and optimize CAC, conversion, velocity, and pipeline efficiency.
• Build lifecycle, nurture, intent, acquisition, and Sales activation systems across the buyer journey.
• Develop repeatable demand-generation playbooks, operating cadence, and funnel reporting.
• Partner with Sales, GTM leadership, Product Marketing, Brand, Content, Corporate Marketing, and Customer Marketing.

Requirements

• Deep experience in enterprise B2B demand generation for mid-market and enterprise buyers.
• Experience building or scaling a repeatable demand engine across acquisition, field, ABM, lifecycle, intent, and Sales activation.
• Strong experience with ABM, integrated campaigns, buying committees, multi-channel activation, and funnel instrumentation.
• Experience owning or directly contributing to meaningful pipeline and revenue targets.
• Ability to evaluate audience, engagement, conversion, nurture, account activation, and Sales follow-up constraints using data.
• Ability to work from the San Mateo office four to five days per week.

Nice to have

• Experience marketing to finance and accounting buyers.
• Experience with HubSpot, Clay, and an AI-native ABM stack.
• Experience marketing AI or agentic products.
• Experience creating demand for a category that required market education.

Culture & Benefits

• In-person collaboration in small teams based in San Mateo and Toronto.
• Competitive salary and unlimited PTO.
• 401(k) for US employees.
• Office lunch and commuter benefits.
• AI is used in daily work, with expectations for independent thinking in live conversations.

Hiring process

• Every application is reviewed by a person.
• Candidate status is communicated at every stage.