Demand Generation Marketing Manager (AI)

Location: New York, United States; on-site, working together in person 4–5 days per week. Relocation support is available for the right candidate.

Salary: $140,000–$170,000 per year, plus equity.

Company

hirify.global provides AI-powered trust and safety infrastructure for digital platforms, including policy enforcement, abuse detection, threat investigation, and safety reporting.

What you will do

• Build marketing-sourced pipeline, set targets with the Head of Sales, and define the channel mix and demand-generation strategy.
• Translate positioning around AI red teaming, agentic moderation, and content integrity into messaging for generative AI buyers.
• Improve the demand-generation performance of customer case studies, videos, and sales materials.
• Develop the blog, newsletter, founder ghostwriting, original research, benchmarks, and distribution programs into a growth channel.
• Set the events strategy, including event selection, sponsorships, and campaign execution around conferences.
• Own campaign measurement, attribution, lead scoring, inbound reporting, and marketing-to-sales handoff.

Requirements

• Experience building demand generation for an AI product, including fluency in model and agent behavior, evaluations, and failure modes.
• 4+ years in growth marketing or B2B demand generation, including building the first marketing or demand-generation program from zero.
• Experience owning pipeline targets and reporting results against them.
• Experience marketing products in high-consequence categories such as cybersecurity, identity and authentication, fintech risk, or regtech.
• Strong judgment in content, positioning, and messaging, with the ability to brief and edit copy.
• Comfort with CRM and marketing automation systems, reporting, lead scoring, and cross-functional work with sales.

Nice to have

• Experience marketing enterprise or B2B products to consumer-facing companies.
• Experience with ABM, intent-data tools, conference-scale field marketing, SEO, or product marketing.
• Experience creating a research report, index, or open benchmark as a demand-generation asset.

Culture & Benefits

• Small, fast-moving team backed by Accel and Y Combinator.
• In-person collaboration 4–5 days per week in the New York office.
• At least two all-company events per year.
• Health, vision, and dental benefits, plus a 401(k) plan with employer matching.
• Fully paid commuter benefits, paid lunch and dinner, and a stocked office.