Growth Marketing Manager (Fintech)

Company

hirify.global is Canada’s intelligent financial operating system, combining modern financial services and software to help businesses spend, save, and grow.

What you will do

• Own the end-to-end web CRO roadmap, including planning, prioritizing, and executing experiments.
• Build and iterate landing pages by segment and vertical to improve conversion rates.
• Design and manage self-serve and AE-led site journeys, including handoff logic to sales and product teams.
• Define routing strategies to ensure high-value opportunities receive the right intervention.
• Manage lower-funnel demand capture and establish clear MQL/SAO criteria and SLAs with the XDR team.
• Partner with RevOps to translate attribution data into a prioritized testing plan.

Requirements

• Must be based in or able to work from Toronto, Canada.
• 5+ years of hands-on CRO or web optimization experience at a high-growth company.
• Deep proficiency with Webflow, A/B testing tools, and analytics/heatmapping software.
• Proven track record of designing and implementing customer journeys across different sales motions.
• Strong analytical skills with the ability to design sound tests and interpret statistical significance.
• Practical experience using AI tools to accelerate research and experimentation.

Culture & Benefits

• Competitive compensation, equity options, and benefits.
• Hybrid work model with in-office days for connection and collaboration.
• Catered team lunches three days a week.
• Dog-friendly office environment.
• High-trust, high-performance culture focused on ownership and impact.