Performance Marketing Lead

Location: Remote, United States only. Candidates must already be authorized to work in the United States; visa sponsorship is not available.

Salary: $198,000–$218,000 per year, plus equity.

Company

hirify.global provides customer support software used by more than 10,000 companies and is developing AI capabilities for customer experience teams.

What you will do

• Own quarterly and long-term performance marketing strategy across paid, lifecycle, and conversion initiatives.
• Lead paid search and display strategy, including ad copy, creative, bidding, and budget allocation for volume and larger deals.
• Evaluate new channel investments such as paid social, affiliate, direct mail, and out-of-home advertising.
• Connect paid spend to pipeline and revenue in partnership with Sales and Revenue Operations.
• Coordinate paid acquisition with content, social, SEO, and AEO initiatives.
• Define hirify.global’s presence in AI-driven discovery and build the 12–18 month roadmap for the function.

Requirements

• At least 7 years of performance or growth marketing experience, including strategy ownership for a B2B SaaS company.
• Deep expertise in paid marketing channels and search performance metrics including PPC, CPM, and ROAS.
• Strong analytical skills with Google Analytics, Google Tag Manager, and attribution platforms.
• Experience running rapid experiments, adapting strategy based on data, and preparing contingency plans.
• Daily use of AI tools with examples of improving delivery speed, quality, or scale.
• Excellent written and verbal communication skills for presenting strategy and insights to senior leaders in a remote, asynchronous organization.

Nice to have

• Experience managing an agency or direct reports.

Culture & Benefits

• Fully remote work with an ownership-oriented, curious, collaborative, and empathetic culture.
• Flexible time off with employee-selected holidays and vacations.
• 12 weeks of fully paid parental leave for all new parents.
• Home office and coworking stipends, including up to $300 per month for coworking.
• $1,800 annual professional development stipend.
• Top-tier health insurance for employees and dependents in the United States or Canada.

Hiring process

• Interviews are conducted as human-to-human conversations; AI assistants may be used for preparation but not live during interviews.
• Interviews are supported by Brighthire for note-taking and review.