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Customer Growth Lead (Gaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Customer Growth Lead (Gaming): Running end-to-end performance marketing and lifecycle programs for game studios with an accent on paid acquisition, ad network optimisation, CRM, and player retention. Focus on launching growth plans, reallocating budgets based on performance data, onboarding studios to growth products, and building scalable playbooks across multiple studios.
Location: EU; Workplace: Hybrid
Company
develops products and growth solutions that help game studios launch, grow, and monetise games.
What you will do
- Plan, launch, and optimise paid acquisition campaigns for game studios.
- Set up and tune advertising networks and user acquisition channels end to end.
- Design and execute launch growth plans for studio partners.
- Own email, CRM, lifecycle, retention, and player re-engagement programmes.
- Onboard studios onto Audience growth products and manage performance budgets.
- Build repeatable, data-driven growth playbooks that scale across multiple studios.
Requirements
- Hands-on performance and paid marketing experience with direct ownership of campaign results.
- Experience setting up and optimising ad networks or user acquisition channels.
- End-to-end experience across paid, lifecycle, email, CRM, and launch growth.
- Experience owning budgets and making data-led allocation and optimisation decisions.
- Fluency with martech tools and customer onboarding for growth products.
- Strong autonomy, ownership, communication, and stakeholder influence.
Nice to have
- Gaming industry or games user acquisition experience.
- Growth experience in adtech, e-commerce, or retail.
Culture & Benefits
- Hybrid work environment with a USD 500 work-from-home allowance.
- USD 600 per year for internet and phone expenses.
- USD 1,350 per year for classes, courses, or professional events.
- USD 800 per year for health and wellbeing, plus counselling through an EAP service.
- Paid parental leave and additional leave related to pregnancy, miscarriage, and IVF treatment.
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