Lifecycle Marketing Manager

Location: Remote across the United States; offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv

Salary: $180,000–$240,000 annually for U.S. candidates

Company

Runway builds AI world models that simulate the world by combining art and science.

What you will do

• Own the day-to-day execution and optimization of lifecycle marketing programs, initially focused on email.
• Build, QA, schedule, and launch campaigns covering onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization.
• Translate product launches, updates, and new capabilities into clear lifecycle campaigns with product marketing and product teams.
• Develop audience segments using user behavior, lifecycle stage, product usage, plan type, persona, channel, and engagement.
• Analyze campaign performance, recommend improvements, and run A/B tests across messaging, creative, segmentation, timing, cadence, and calls to action.
• Coordinate with creative, content, growth, and data teams on campaign assets, reporting, launches, events, community initiatives, and creator programs.

Requirements

• 3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related field.
• Experience building and executing email or lifecycle campaigns in a consumer, prosumer, SaaS, marketplace, creative, or technology environment.
• Strong understanding of onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation.
• Hands-on experience with email, CRM, lifecycle, or marketing automation tools.
• Comfort working with campaign logic, behavioral triggers, user segments, and performance reporting.
• Strong project management skills and the ability to manage multiple campaigns, stakeholders, timelines, and dependencies.

Culture & Benefits

• Remote work is available across the United States, with offices in the U.S., United Kingdom, France, and Israel.
• Commitment to diversity, inclusion, equal opportunity, and pay equity.
• Compensation is determined based on experience, skill level, qualifications, and internal equity.