salesforceevent marketingmarketing automationb2b saasfield marketingpeople managementpipeline generationaccount based marketingroi analysis
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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Текст:
Hirify AI/Оригинал
TL;DR
Senior Field Marketing Manager (B2B SaaS): Building and scaling field and experiential marketing programs that generate pipeline, accelerate deals, and deepen customer relationships with an accent on event strategy, operational systems, and performance measurement. Focus on designing scalable playbooks, optimizing event ROI and channel mix, and connecting marketing automation and CRM data to revenue attribution.
Location: United States; remote
Company
hirify.global develops an agentic-first endpoint security platform that provides visibility, context, and autonomous remediation across enterprise endpoints, applications, and AI tools.
What you will do
Partner with Sales leadership to align event investments with territory and account priorities.
Own the strategy and execution of large-scale tradeshows and high-volume field programs.
Develop scalable playbooks and standardized processes for event planning, activation, registration, lead capture, routing, and follow-up.
Build and manage event budgets, forecasts, and ROI measurement.
Define and track pipeline, revenue attribution, cost per opportunity, event ROI, and meeting conversion KPIs.
Deliver executive-level reporting and optimize the channel mix using CRM and marketing automation data.
Requirements
8+ years of B2B marketing experience, including 4+ years in field or event marketing.
Demonstrated success generating pipeline and revenue through event programs.
Experience managing budgets, forecasting ROI, and leading direct reports.
Experience in high-growth B2B SaaS environments.
Familiarity with Salesforce and marketing automation platforms.
Background designing and optimizing account-based marketing motions with demand generation teams.
Culture & Benefits
Inclusive workplace focused on respect, empowerment, and equal opportunity.
Fast-moving environment that values ownership, accountability, open collaboration, and meaningful impact.
Emphasis on solving complex problems and improving scalable systems.
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