Senior Field Marketing Manager (SaaS)

Location: Remote, based in the United Kingdom; approximately 25–30% travel across the DACH region is required.

Company

Twilio provides communications solutions that help businesses and developers create personalized customer experiences.

What you will do

• Lead regional field marketing and event strategy across Germany, Austria, and Switzerland, aligning programs with revenue targets and priority enterprise accounts.
• Design and deliver executive roundtables, founder dinners, technical workshops, roadshows, proprietary events, industry conferences, and partner co-marketing activations.
• Own event strategy, content localization, speaker sourcing, venue management, execution, and regional vendor relationships across key DACH technology hubs.
• Coordinate with DACH sales leaders, account executives, SDRs, partner marketing, AWS, Meta, and Google to connect event engagement with qualified pipeline and deal velocity.
• Develop post-event content and micro-campaigns, establish lead follow-up SLAs, and enable account executives to maintain enterprise account momentum.
• Manage the regional field marketing budget and measure target-account penetration, pipeline, deal velocity, closed-won revenue, and event ROI.

Requirements

• 5–7 years of enterprise software or SaaS field marketing experience, including ownership of event strategy and execution tied directly to pipeline and revenue generation.
• Deep familiarity with the DACH region—Germany, Austria, and Switzerland—including business etiquette, enterprise technology hubs, local event ecosystems, and localized content preferences.
• Fluent or native German communication skills in writing and speaking, plus impeccable English.
• Commercial acumen and the ability to act as a trusted peer to senior sales leadership and enterprise account executives.
• Hands-on experience with CRM and marketing automation tools such as Salesforce and Marketo for tracking event ROI, account attendance depth, and pipeline conversion.
• Exceptional organisational discipline and project management skills for managing multiple complex event activations simultaneously.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Familiarity with account-based marketing methodologies and account-level pipeline tracking within enterprise SaaS.

Culture & Benefits

• Remote-first work with occasional in-person team gatherings, functional off-sites, or customer meetings.
• Benefits include competitive pay, generous time off, parental and wellness leave, healthcare, and a retirement savings program.
• Twilio supports diversity, inclusion, volunteering, donations, and reasonable workplace accommodations.
• Approximately 25–30% travel enables in-person connection and learning across the DACH region.

Hiring process

• The hiring process uses artificial intelligence to improve efficiency, while hiring decisions are made by Twilio employees.
• A formal interview process is required; interviews are not conducted exclusively through text-based messaging applications.