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3 дня назад

Field Marketer

Формат работы
hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Field Marketer (B2B Events/AI): Building and running end-to-end field marketing campaigns that connect events, account-based programs, sales enablement, and measurable pipeline generation with an accent on trade shows, conferences, target-account engagement, and AI-powered workflow automation. Focus on selecting high-return events, accelerating deals with customer and competitive materials, and building reusable tools that scale campaign execution.

Location: Hybrid, with office hubs in San Francisco; willing to travel for events.

Company

hirify.global is a venture-backed startup building a workforce marketplace that matches hourly workers with shifts while providing businesses with access to quality labor and workers with stable income and benefits.

What you will do

  • Own the field marketing program end to end, including event selection, pre-event meeting booking, on-site engagement, post-event follow-up, and pipeline contribution.
  • Evaluate and run industry conferences, hosted dinners, roundtables, and other events based on audience fit, cost, and expected return.
  • Build account-based field programs for individual, selected, and broader target-account groups in partnership with Sales, SDRs, and Account Management.
  • Create case studies, one-pagers, competitive materials, and other sales enablement assets for existing and new verticals.
  • Use AI productivity and automation tools to improve invite-list enrichment, follow-up drafting, and other event workflows.
  • Build reusable tools and templates that help the wider team scale field programs without adding headcount.

Requirements

  • 4+ years of experience in field marketing, event marketing, or integrated marketing at a B2B company, ideally in a growth-stage business with a sales-led motion.
  • End-to-end ownership of trade show and conference programs.
  • Campaign-oriented approach, including outreach before events and follow-up afterward.
  • Ability to understand target accounts, buying committees, priorities, and buying signals.
  • Deep expertise in field and event marketing, with working competence in product marketing and growth.
  • Ability to manage event quality, including audience, venue, and programming.
  • Ability to use AI for event-related work and review generated content before distribution.
  • Ability to identify manual workflows and build tools or templates that remove repetitive work and are adopted by others.
  • Ownership of event-sourced pipeline, event prioritization, and decisions about which programs to scale or stop.
  • Ability to coordinate Sales, SDRs, and Account Management, set direction with limited guidance, test formats quickly, and find relevant buyer communities and partners.
  • Willingness to travel for events.

Nice to have

  • Experience marketing to non-technical operational buyers.
  • Background in logistics, staffing, hospitality, manufacturing, or facilities.

Culture & Benefits

  • Hybrid work culture with office hubs in San Francisco.
  • In-person company off-sites.
  • Medical, dental, and vision coverage.
  • Unlimited PTO.
  • 401(k).
  • WFH stipend for home office setup, plus equity in a high-growth, venture-backed company.

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