8 часов назад
Growth Manager (CRM & Retention)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Manager (CRM & Retention) (Braze/CRM): Driving customer frequency, retention, and long-term brand value in Ireland through localized lifecycle campaigns across email, SMS, and app channels with an accent on segmentation, personalization, and data-driven experimentation. Focus on owning the ROI marketing calendar, building multi-channel customer journeys in Braze, and analyzing campaign performance to optimize retention.
Location: Dublin, Ireland or London, United Kingdom; willingness to travel 3–4 days per month between locations
Company
is a data-driven recipe box company changing how people shop, cook, and eat food at home, with a focus on customer experience and sustainable growth.
What you will do
- Drive customer frequency and retention across the full lifecycle through multi-channel campaigns.
- Develop and execute localized campaign strategies across email, SMS, push, and in-app channels using Braze.
- Design and run channel tests to increase engagement and orders.
- Own the Republic of Ireland marketing calendar and manage lifecycle journeys across key customer touchpoints.
- Monitor channel health, analyze performance, and optimize customer journeys.
- Collaborate with Growth, Product, Creative, Analytics, and Finance teams while representing Irish consumer needs.
Requirements
- Experience and understanding of the Irish local market.
- Hands-on experience with Braze, including multi-channel campaigns and canvases.
- Experience with email, push, in-app, HTML, A/B testing, segmentation, personalization, Liquid, and connected content.
- Ability to manage channel activity end to end, from ideation and briefing through execution, testing, and reporting.
- Strategic, analytical, customer-centric, and able to identify continuous improvement opportunities.
- Strong communication, collaboration, project management, autonomy, and creative problem-solving skills.
Culture & Benefits
- Inclusive environment focused on equality and enabling people to do their best work.
- Flexible arrangements can be discussed where additional flexibility is required.
- Fast-paced environment with opportunities for creative problem-solving and autonomy.
- Applications are welcomed from people of all backgrounds and experiences.
Hiring process
- The position starts in October.
- Applications can be submitted online, with alternative application methods available on request.
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