Head of CRM

Location: Hamburg, Germany (hybrid)

Company

hirify.global develops sports nutrition, supplements, and healthy food products through the ESN and More Nutrition brands.

What you will do

• Define and own the CRM and lifecycle strategy across DACH and international markets.
• Build and scale automated, personalized customer journeys for welcome, post-purchase, replenishment, reactivation, and win-back scenarios.
• Own the CRM KPI framework and performance roadmap, translating customer insights into measurable commercial impact.
• Establish A/B testing and incrementality practices to improve CRM performance.
• Expand CRM across email, SMS, RCS, and future channels to create orchestrated customer experiences.
• Lead and develop the CRM team while partnering with eCommerce, Performance Marketing, Brand, Product, and International teams.

Requirements

• 6+ years of experience in CRM or lifecycle marketing within DTC or eCommerce, including leadership experience.
• Proven experience building CRM and lifecycle strategies that improve retention, revenue, and customer lifetime value.
• Deep expertise in customer lifecycle management, segmentation, personalization, and customer behavior analytics.
• Hands-on experience with Klaviyo or similar CRM platforms, including automation, testing, and performance optimization.
• Experience scaling CRM across multiple markets and adapting strategies to different customer behaviors.
• Fluent German and English, with strong leadership, people development, analytical, structured, and commercially focused skills.

Culture & Benefits

• Fast-growing company with more than 1,200 employees and a diverse, inclusive culture.
• Flexible working hours and remote work options within the hybrid setup.
• Professional growth opportunities and increasing responsibility.
• Employee discounts, E-gym Wellpass subsidy, corporate benefits, and workation.
• 28 days of vacation per year.