Senior CRM & Retention Executive (eCommerce)

Location: London, Greater London; hybrid with 3 days in the office. Includes four weeks of work-from-anywhere flexibility.

Salary: £40,000–£50,000 per year

Company

A rapidly growing consumer brand developing thoughtfully designed, high-performance and sustainable products for an international customer base.

What you will do

• Own and deliver the email calendar across trading and seasonal moments.
• Build, optimise and analyse lifecycle flows, including welcome, basket abandonment and replenishment journeys.
• Improve website opt-in performance and develop high-converting pop-up strategies.
• Drive repeat purchasing and subscription adoption for high-LTV consumable products.
• Lead CRM testing, reporting and performance optimisation from idea through to insight.

Requirements

• Proven CRM, email or retention experience in a DTC or eCommerce environment.
• Strong hands-on experience with Klaviyo campaigns, flows and segmentation.
• Experience using structured A/B testing to improve conversion and revenue.
• Strong creative judgement and experience briefing, managing and reviewing external resources.
• Excellent organisation, commercial numeracy and confidence interpreting performance data.
• Ability to work from the London office 3 days per week.

Culture & Benefits

• Hybrid working, flexible hours and four weeks of work-from-anywhere flexibility.
• 25 days of holiday plus bank holidays and an additional birthday day.
• Bupa healthcare and dental cover, income protection and life assurance.
• £1,000 annual personal development budget and progression opportunities.
• Central London office near Leadenhall Market and Summer Friday early finishes.
• Charity day, Employee Assistance Programme, Cycle to Work schemes, social events and complimentary products.