Growth Marketing Specialist (Adtech)

Location: Sydney, Australia; hybrid working. Successful candidates must have full-time Australian working rights and complete a National Police Record check.

Company

Publift is an adtech company providing technology, monetisation, and ad operations solutions that help online publishers maximize display advertising revenue.

What you will do

• Support marketing strategies for new and existing publisher-focused adtech products.
• Drive full-funnel initiatives from brand awareness and lead generation through conversion and growth.
• Build and execute go-to-market programs, sales enablement initiatives, and integrated campaigns for enterprise and mid-market publishers.
• Activate and optimize events, email marketing and automation, partnerships, content marketing, paid media, and account-based marketing.
• Analyze campaign performance, generate insights, and optimize activity to improve pipeline and revenue outcomes.
• Own initiatives from strategy through execution and measurement while collaborating with marketing, sales, product, and commercial teams.

Requirements

• 3–5 years of experience in B2B go-to-market, marketing operations, or growth marketing.
• Experience in adtech, media, publishing, or B2B SaaS.
• Proven ability to drive pipeline and revenue while building top-of-funnel awareness.
• Experience marketing to enterprise or mid-market customers and strong stakeholder management skills.
• Ability to plan and execute independently in a lean, fast-moving environment.
• Full-time Australian working rights and successful completion of a National Police Record check are required.

Nice to have

• Experience marketing to digital publishers or media companies.
• Understanding of the digital advertising ecosystem and digital publisher business models.

Culture & Benefits

• Hybrid working that combines remote flexibility with in-person collaboration.
• Collaborative environment with opportunities to learn from experienced colleagues.
• Continuous learning and wellbeing initiatives supporting mental, emotional, and physical health.
• 24 weeks of paid parental leave for primary caregivers and four weeks for secondary caregivers.
• Six weeks of paid gender-affirming care leave and flexible working arrangements, including part-time options.
• Inclusive workplace with support for reasonable adjustments during the recruitment process.

Hiring process

• Reasonable adjustments are available for candidates who require support during the recruitment process.
• Successful candidates complete a National Police Record check.
• Every applicant receives a response through the Circle Back Initiative.