Product Growth Specialist (Fintech)

Location: Melbourne, Australia; based in the Melbourne CBD office with an expectation of 4 days on-site per week and 1 day working from home

Company

hirify.global is a fast-growing Australian scale-up building payments, POS, and financial services products for businesses.

What you will do

• Analyse, monitor, and optimise the product adoption funnel across hirify.global’s products.
• Develop product positioning, messaging, and value propositions that drive product utilisation.
• Lead go-to-market planning and launch marketing for major product and feature releases.
• Build acquisition, lifecycle, cross-sell, and personalised customer segmentation campaigns across content, email, video, web, SEO, social, paid, and in-product channels.
• Track adoption performance, run continuous tests, and assess the ROI of incentives and paid marketing investments.
• Collaborate with Product, CRM, SEO, Web, PR, Content, Paid, Social Media, Design, Sales, and Account Management teams.

Requirements

• 3+ years of experience in product marketing or go-to-market roles at a multi-product software or SaaS company.
• Experience working with Product Managers and Marketing Managers on market requirements, campaigns, and launches.
• Experience creating measurable offers, incentives, or promotions that accelerate product adoption.
• Ability to craft compelling value propositions, positioning, and product messaging.
• Strong collaboration, influencing, project management, time management, and independent working skills.
• Tertiary education or equivalent relevant experience.

Nice to have

• Experience in fintech, finance, or banking.
• Experience with B2B products or services.

Culture & Benefits

• In-person collaboration in a fast-paced, supportive work environment.
• Competitive salary package including equity.
• Excellent parental leave and other leave entitlements.
• Learning and development opportunities.
• Office-based team events and social activities.
• Opportunity to influence hirify.global’s growth in Australia and globally.

Hiring process

• Interview accommodations are available on request.
• AI tools may support application review and assessment, while final hiring decisions are made by humans.