Paid Growth Strategist (Paid Media)

Location: Melbourne, Australia; hybrid working combining remote work with in-person collaboration. Full-time Australian working rights are required.

Company

hirify.global operates an online vehicle marketplace focused on improving how people buy and sell vehicles.

What you will do

• Own end-to-end paid media strategy and execution across search, social and programmatic channels.
• Plan and optimise brand and performance campaigns across web and app product portfolios.
• Build testing roadmaps covering audiences, creative and channel mix, and scale successful results.
• Define audience segmentation and CDP activation approaches to improve acquisition and conversion.
• Manage budgets, pacing and investment shifts against performance targets.
• Provide performance insights and coach paid media specialists through knowledge sharing and best-practice documentation.

Requirements

• Proven experience developing and executing paid media strategies linked to business and growth outcomes.
• Hands-on experience with search, social and programmatic platforms, including Meta, TikTok, Google Ads, SA360 and DV360.
• Strong experience with A/B testing, creative experimentation and performance optimisation frameworks.
• Experience using creator, influencer and UGC content to improve paid performance.
• Strong analytical, reporting, stakeholder communication and budget management skills.
• Full-time Australian working rights and successful completion of a National Police Record check are required.

Nice to have

• Experience segmenting and activating audiences through CDPs such as Adobe Experience Platform.
• Experience working with agencies, vendors and external media partners.

Culture & Benefits

• Flexible hybrid work arrangements and work-life balance support.
• 24 weeks of paid parental leave for primary caregivers and four weeks for secondary caregivers.
• Six weeks of paid gender-affirming care leave.
• Regular hackathons, continuous learning opportunities and wellbeing initiatives.
• Collaborative and inclusive workplace with equal-opportunity commitments.