Senior Growth Marketing Manager, Acquisition & Paid (Fintech)

Location: Hybrid at the NYC headquarters

Salary: $158,000–$209,000 per year, plus equity and bonus opportunities

Company

hirify.global is a fintech worktech company providing an on-demand pay platform that helps employers support employees' financial well-being.

What you will do

• Own and scale paid media strategy across Meta, TikTok, Snapchat, Google, Bing, and programmatic channels.
• Define channel mix, budget allocation, bidding strategies, and audience targeting frameworks for always-on acquisition programs.
• Identify, build business cases for, and launch new acquisition channels from the ground up.
• Optimize campaigns across the full funnel against CAC, CPA, and ROAS targets.
• Lead A/B and multivariate testing across paid channels, websites, landing pages, and other owned entry points.
• Partner with email, product marketing, creative, and data teams to improve ad performance, conversion journeys, and executive reporting.

Requirements

• 7+ years of B2C performance or growth marketing experience in a high-growth, changing, or startup-style company.
• Hands-on ownership of paid social or search and experience building acquisition programs from scratch with $2M–$5M budgets.
• Deep expertise in Meta Ads Manager, Google Ads, TikTok Ads, or programmatic DSPs.
• Strong knowledge of performance data, attribution models, experimentation design, multi-touch attribution, and funnel measurement.
• Experience scaling B2C marketing channels in fintech, financial services, or B2B2C environments.
• Exceptional communication, organization, documentation, and stakeholder-management skills, including communication with C-level leaders.

Nice to have

• Familiarity with Amplitude, Pendo, Branch, Adjust, AppsFlyer, Iterable, or Twilio.
• Knowledge of iOS 14+ privacy changes and GDPR.

Culture & Benefits

• Health, vision, and dental coverage.
• Equity ownership opportunity and 401(k) with company match.
• Life and disability insurance and an Employee Assistance Program.
• Employee Resource Groups, company outings, and events.
• Unlimited paid time off and transparent career development in an inclusive, high-trust environment.