Group Manager, Performance Marketing - Credit Karma (Fintech)

Location: Oakland, California, or Charlotte, North Carolina

Base salary: $213,500–$289,000 annually in the Bay Area/Oakland

Company

hirify.global is a global financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp. Credit Karma provides credit scores, credit reports, credit monitoring, and financial product recommendations to members in the US, Canada, and UK.

What you will do

• Own the strategy, execution, and performance of paid acquisition channels, including SEM, paid social, display, programmatic, native, linear TV, OTT/CTV, and affiliate.
• Define investment roadmaps, allocate channel spend, and set KPIs and OKRs for member growth and revenue.
• Lead, mentor, and develop a team of 10–14 channel managers while partnering with recruiting as the organization grows.
• Translate channel reporting and dashboards into actionable insights for senior leadership.
• Partner with Product, Analytics, Data Science, Finance, Brand, Growth Tech, and Lifecycle Marketing on go-to-market strategy, measurement, funnel performance, and budget planning.
• Manage multi-million-dollar media budgets and relationships with media partners, agencies, and technology vendors.

Requirements

• 10+ years of growth or performance marketing experience, including at least 3 years in people management.
• Deep expertise in paid acquisition across TV/OTT/CTV, SEM, paid social, online video, programmatic, and affiliate channels.
• Experience scaling paid and organic programs against member acquisition and revenue targets.
• Strong analytical skills, including working with large datasets, building business cases, and presenting to senior leadership.
• Experience managing multi-million-dollar media budgets and leading cross-functional initiatives.
• Excellent communication and collaboration skills.

Nice to have

• Experience in fintech, consumer technology, or direct-to-consumer products.
• Familiarity with incrementality testing, geo holdouts, PSA testing, and media mix modeling.
• Hands-on experience with Google Ads, Meta Ads Manager, DV360, or The Trade Desk.
• MBA or an equivalent analytical degree.

Culture & Benefits

• Competitive compensation with performance-based cash bonus and equity rewards.
• Benefits provided under applicable company plans and programs.
• Culture focused on experimentation, accountability, and continuous improvement.