Email Marketing Specialist (Lifecycle Marketing)

Location: Remote from South Africa or Kenya; working hours aligned with U.S. client business hours, with flexibility for campaign launches and reporting deadlines.

Company

hirify.global is hiring for a client seeking an email marketing specialist to manage the full email campaign lifecycle.

What you will do

• Build, launch, schedule, and optimize email campaigns using HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
• Write subject lines, email copy, calls-to-action, and responsive templates, including basic HTML/CSS customization.
• Segment and maintain databases of 20,000 to 200,000+ contacts using lifecycle, behavioral, engagement, persona, geography, and customer activity data.
• Build and troubleshoot lead nurture, onboarding, drip, abandoned cart, re-engagement, and other lifecycle workflows.
• Monitor deliverability, sender reputation, authentication, bounce rates, spam complaints, and inbox placement.
• Run A/B tests, analyze campaign KPIs, and prepare reports and optimization recommendations for leadership and marketing stakeholders.

Requirements

• At least 2 years of professional email marketing experience.
• Hands-on experience with at least one major email service provider, including HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
• Experience with email automation, audience segmentation, lead nurturing, lifecycle campaigns, list management, and automated workflow development.
• Strong copywriting and written English skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
• Basic HTML/CSS knowledge for email templates and advanced Excel or Google Sheets skills, including pivot tables, VLOOKUP, reporting, and data segmentation.
• Availability for U.S. client business hours, with flexibility for launches and reporting deadlines.

Nice to have

• Experience with databases of 50,000+ contacts and deliverability tools such as Litmus, GlockApps, or Postmark.
• Knowledge of SPF, DKIM, DNS, and sender authentication.
• Experience integrating email platforms with Salesforce, HubSpot, or other CRM systems.
• Experience in SaaS, e-commerce, professional services, or B2B marketing.
• Experience with revenue attribution, funnel reporting, lifecycle marketing, or behavioral marketing.

Culture & Benefits

• Fully remote work environment.
• Ownership of the complete email marketing lifecycle and direct impact on engagement, pipeline, retention, and revenue.
• Opportunity to build sophisticated lifecycle and nurture programs.
• Growth paths into lifecycle marketing, marketing automation, CRM marketing, growth marketing, and marketing operations.
• Success is measured through engagement, conversion, deliverability, attribution, and reliable campaign execution.

Hiring process

• Initial phone screen followed by a video interview with a hirify.global recruiter.
• Practical assessment, such as building a three-email nurture workflow for a sample product launch.
• Client interview, offer, background verification, and a required one-way Spark Hire video interview for qualified candidates.