Growth Manager: Activation & Retention (Crypto)

Location: Dubai, United Arab Emirates; hybrid work

Company

OKX operates a crypto exchange and develops the OKX Wallet, providing access to crypto trading and decentralized applications for retail users and institutions.

What you will do

• Own activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation.
• Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences.
• Develop onboarding, habit-building, churn-prevention, and win-back programs for retail, high-value, dormant, and VIP segments.
• Manage the lifecycle campaign calendar and campaigns end to end, including business cases, briefs, audiences, budgets, approvals, QA, launches, reporting, and reviews.
• Coordinate CRM, product, content, creative, and promotional campaigns while ensuring compliance with UAE requirements.
• Use funnel, cohort, and behavioral analysis and hypothesis-led experiments to improve campaign ROI and inform product roadmaps.

Requirements

• 4–8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with measurable activation or retention results.
• Hands-on experience with Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent CRM and journey tools.
• Strong knowledge of segmentation, lifecycle automation, experimentation, campaign measurement, and personalization.
• Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage.
• Strong commercial judgment, project management, and cross-functional stakeholder leadership.
• Excellent English communication skills and ability to work in a fast-moving, regulated environment in the UAE.

Nice to have

• Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products.
• Knowledge of the UAE customer and payments landscape.
• Arabic capability.

Culture & Benefits

• Learning and development programs and an education subsidy.
• Team-building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare coverage for employees and dependants.
• Competitive total compensation package.