Digital Strategy Manager (Connected TV)

Location: United States; remote

Company

hirify.global provides advertising software for brands across Connected TV, web, and mobile, with a focus on measurable performance marketing and campaign control.

What you will do

• Build and own customer journey frameworks across onboarding, activation, adoption, expansion, and renewal.
• Develop behavioral and lifecycle-based customer personas and translate them into targeting, messaging, and engagement strategies.
• Own the in-app messaging channel, including prioritization, deployment, optimization, and retirement of messages, guides, and workflows.
• Design targeted in-app campaigns for onboarding, education, feature adoption, and expansion, including vertical-specific experiences.
• Partner with Product, Engineering, Content, and Revenue teams on release engagement plans, including audience, channel, messaging, timing, and success metrics.
• Design A/B and multivariate experiments, establish reporting, and turn performance data into actionable recommendations.

Requirements

• 5+ years of experience in digital engagement, lifecycle marketing, product operations, or a related field.
• Hands-on experience building customer journeys and personas from the ground up using behavioral and lifecycle data.
• Experience with in-app engagement or customer messaging platforms such as Intercom, Pendo, or similar tools.
• Experience supporting go-to-market or release readiness efforts and measuring campaign performance.
• Experience designing and analyzing A/B or multivariate experiments.
• Strong product judgment, communication, collaboration, and ability to build structure in ambiguous environments.

Culture & Benefits

• People-first culture built around trust, ambition, quality, radical honesty, and compassionate leadership.
• Work within the Digital Strategy & Experience team in the Engineering organization.
• Use AI to improve efficiency and develop new solutions while maintaining a human-centered approach.
• Remote work arrangement in the United States.