Product Marketing Director (SaaS)

Location: Remote, United States; headquarters in Seattle, Washington

Company

hirify.global is a profitable, privately held SaaS company building AI-enhanced video tools for educators, trainers, and businesses.

What you will do

• Develop go-to-market strategy, messaging, and positioning for products and features across education, training, and video marketing.
• Lead cross-functional planning and execution for product launches and major marketing initiatives.
• Drive adoption for B2C self-serve users and B2B Team Plans through acquisition funnels, demand generation, webinars, and integrated campaigns.
• Manage global digital programs across social media, email, content marketing, and lifecycle marketing.
• Analyze customer needs, market trends, and product performance using qualitative and quantitative methods.
• Create customer narratives, case studies, sales enablement assets, and advocacy programs while partnering with engineering, product, design, marketing, and support.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of product marketing experience in SaaS, preferably across B2B and B2B2C.
• Expert experience marketing an end-user software product and driving adoption, engagement, and retention with prosumer audiences.
• Strong storytelling, writing, editing, data visualization, and communication skills.
• Experience scaling product-led growth and demand generation programs toward company-level targets.
• Hands-on experience with CRM, web analytics, A/B testing, site authoring, email marketing, social media, content marketing, and lifecycle marketing.

Nice to have

• Experience with inbound B2B and B2C marketing strategies.
• Experience with free-to-paid SaaS conversion models.
• Understanding of education and training markets.
• Passion for video as a communication and learning tool.

Culture & Benefits

• Virtual team and work-from-home environment.
• Medical, dental, and vision coverage.
• Retirement plan with 401(k) and IRA options.
• Paid vacation, sick leave, and public holidays.
• Collaborative, flexible environment with a focus on practical, hands-on work.