2 часа назад
TVAD Senior Specialist (Media Buying)
75 000 - 85 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
TVAD Senior Specialist (Media Buying): Managing and optimizing TV, audio, and display media buys to drive customer growth and revenue with an accent on campaign execution, pacing, measurement, and media quality. Focus on negotiating partner opportunities, controlling frequency and overlap, running tests, and turning performance data into scalable optimizations.
Location: USA - Remote; 100% remote work for this role
Salary: $75,000–$85,000 per year, plus monthly RevShare opportunity and a discretionary annual performance bonus
Company
is an independent U.S. full-funnel marketing agency focused on measurable growth across media, measurement, commerce, search, social, TV, and audio.
What you will do
- Execute, launch, manage, pace, and optimize TV, audio, and display campaigns and media buys.
- Align campaigns with client goals and full-funnel strategies while monitoring reach, CAC, revenue, LTV, and other performance metrics.
- Prepare campaign updates, reports, presentations, and actionable recommendations for client touchpoints.
- Build relationships with media publishers, networks, vendors, and partners; negotiate rates, terms, inventory, and data opportunities.
- Run pilots, A/B tests, and simple holdouts, documenting results and scaling successful tactics.
- Maintain setup QA, brand safety, verification, frequency, overlap, pacing, compliance, and delivery quality.
Requirements
- 3–5+ years of hands-on experience running TV, video, audio, or display media campaigns in a media agency or publisher environment, or analytical experience with strong media analytics exposure.
- Experience with media buying, campaign launches, pacing, optimization, partner engagement, and negotiation.
- Comfort with GA4, platform analytics, reporting, basic A/B testing, lift concepts, and statistical significance.
- Advanced Microsoft Excel, business writing, presentation, organization, and quality-assurance skills.
- Ability to manage multiple priorities, explain results clearly, and participate in weekly client calls with limited oversight.
- Bachelor’s degree or equivalent experience.
Nice to have
- Experience with DSPs, research tools, LiveRamp, Flashtalking, SQL, ad servers, trafficking, tags, pixels, creative rotations, and verification platforms.
- Knowledge of IVT, viewability, frequency management, identity and clean-room solutions, brand lift, MMM/MTA, YouTube, DCO, and custom optimization platforms.
Culture & Benefits
- Fully remote work with flexible, unlimited paid time off and 20 paid holidays.
- Medical, dental, vision, life, disability, and flexible spending account benefits.
- Retirement plan with a 100% match on contributions up to 4%.
- Telemedicine, teletherapy, wellness benefits, equity, and parental leave.
- On-demand learning, mentorship, and leadership and management development programs.
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