Customer Lifecycle Manager (Marketing)

Location: Vancouver, Washington, United States of America

Salary: $83,000–$127,800 USD annually, with additional bonus and/or equity opportunities for candidates in the United States.

Company

hirify.global is a technology company developing subscription, service, and AI-powered solutions that improve the printing experience.

What you will do

• Execute customer lifecycle programs that engage, retain, and grow subscribers.
• Develop and manage customer communications across email, app, web, and other digital channels.
• Translate lifecycle strategies into campaign plans, requirements, workflows, audience definitions, and deliverables.
• Coordinate campaign development through stakeholder review, QA, testing, launch, measurement, and optimization.
• Develop audience segmentation based on lifecycle stage, customer behavior, and program objectives.
• Monitor campaign performance, analyze customer data and feedback, and recommend improvements.

Requirements

• Bachelor’s degree in marketing, communications, business, customer experience, or a related field, or equivalent practical experience.
• 3–7 years of experience in lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, or customer experience.
• Experience executing customer communications across digital channels.
• Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms.
• Strong program and project management, written communication, analytical, and organizational skills.
• Position is based in Vancouver, Washington, United States of America.

Nice to have

• Experience in subscription, e-commerce, technology, consumer services, or another data-driven environment.
• Experience with Salesforce Marketing Cloud.

Culture & Benefits

• Cross-functional collaboration with Product Management, Marketing, Analytics, Legal, and other partners.
• Health, dental, and vision insurance.
• Short- and long-term disability, life insurance, employee assistance, and flexible spending accounts.
• Four to twelve weeks of fully paid parental leave based on tenure and 11 paid holidays.
• Flexible paid vacation and sick leave.