Lifecycle Marketing Specialist (Email/SMS)

Location: San Francisco, California, United States; hybrid workplace with regular office commuting.

Salary: $90,000–$100,000 per year

Company

hirify.global is a bedroom lifestyle brand offering thoughtfully designed bed-time essentials and amenities focused on quality craftsmanship, modern convenience, and elevated design.

What you will do

• Build, schedule, and deploy email and SMS campaigns, including audience selection, suppressions, personalization, links, and UTMs.
• Own campaign QA and ensure communications render accurately and remain on-brand.
• Support and optimize automated lifecycle flows, segmentation, personalization, testing, and deliverability.
• Manage the lifecycle calendar and Asana workflow while coordinating inputs, briefs, deadlines, and risks.
• Partner with Creative, Copy, Digital Merchandising, Brand Strategy, eCommerce, and Analytics.
• Support list growth, recurring and ad hoc reporting, performance analysis, and recommendations.

Requirements

• 2–4 years of experience in lifecycle, email, CRM, or eCommerce marketing.
• Exceptional attention to detail, organization, communication, and deadline management.
• Methodical ownership of quality assurance and campaign accuracy.
• Curiosity about customer behavior and the ability to turn performance results into recommendations.
• Ability to use AI to improve workflow efficiency and investigate data or technical issues.
• Ability to work in a hybrid setup in San Francisco, California.

Nice to have

• Hands-on experience building campaigns in Klaviyo or a comparable platform.
• Working knowledge of segmentation, personalization, testing, deliverability, and lifecycle performance.
• Experience with Asana, Figma, Shopify, Attentive, or Tableau.

Culture & Benefits

• Hybrid work with flexible hours and flexible paid time off.
• 401(k) program with company matching up to 6% of contributions.
• Medical, dental, and vision coverage, fully paid parental leave, and company-sponsored One Medical and WellHub memberships.
• Employee stock option plan and 13 company holidays each year.
• 40% employee discount on almost all hirify.global products and a product credit valued up to $3,000 upon joining.
• $100 monthly cell phone stipend and up to $150 monthly commute reimbursement.