Senior Manager, Lifecycle Marketing

Location: Remote within the U.S.; candidates must live in an approved location. Hiring is available in all U.S. states except D.C. and Hawaii. Colorado-based employees may work remotely statewide, from the downtown Denver office, or in a hybrid arrangement.

Base salary: $160,000–$190,000 annually, plus a department variable annual bonus.

Company

hirify.global operates a vacation-rental platform focused on making property management easier for owners and guests.

What you will do

• Own the owner lifecycle marketing program from initial information request through onboarding, the first 180 days, and ongoing retention.
• Audit existing communications and build tailored journeys for Core, Plus, and Pro owner segments.
• Lead the migration from legacy platforms to Customer.io and establish build standards, segmentation, triggers, and governance.
• Expand lifecycle communications across email, SMS, in-product messaging, push notifications, help content, and sales or onboarding touchpoints.
• Manage lead nurture, abandoned-lead recovery, re-engagement, and targeted outbound campaigns.
• Partner with sales, product, onboarding, support, and analytics while testing and optimizing qualified-lead conversion and 180-day retention.

Requirements

• 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences.
• Hands-on experience building, deploying, debugging, and optimizing journeys in Customer.io, Braze, Iterable, Marketo, or a similar enterprise platform.
• Accountability for revenue, conversion, or retention targets driven by lifecycle initiatives.
• Experience consolidating fragmented communication systems into one platform and coherent architecture.
• Strong audience segmentation, cohort analysis, hypothesis-driven A/B testing, and copywriting skills.
• Experience marketing to small business owners or prosumer segments and using modern AI tools such as Claude for research, drafting, and analysis.

Nice to have

• Lifecycle experience covering pre-purchase nurture through post-purchase retention.
• Familiarity with customer data platforms, event definitions, and identity resolution.
• Experience in marketplaces, hospitality, travel, real estate, financial services, short-term rentals, or property management.
• Experience with in-product messaging and push notifications, or basic design skills using Canva or Figma.

Culture & Benefits

• Remote-first work options within approved U.S. locations, with flexible office or hybrid arrangements available in Colorado.
• Competitive pay, company equity, and a 401(k) with a 4% immediately vested match.
• Paid parental leave, infertility coverage, medical, dental, vision, mental health, and pet insurance benefits.
• Generous PTO, sick leave, holidays, and a personal holiday.
• Learning and development resources, employee resource groups, annual travel credit after one year, and discounts on hirify.global properties.

Hiring process

• Reasonable accommodations are available throughout the hiring process.
• hirify.global participates in E-Verify for all positions.