Email Automation Marketing Manager (B2B SaaS)

Location: US - Massachusetts - Waltham

Salary: $100,800–$153,500 annually, plus potential annual bonus or commission and other incentives.

Company

hirify.global is a B2B SaaS company developing AI-powered marketing and customer decisioning technology.

What you will do

• Execute complex multi-channel campaigns across email, SMS, and other owned channels in Customer Decision Hub.
• Own campaign setup, performance monitoring, analysis, and optimization to improve engagement and revenue.
• Optimize customer journeys using behavioral triggers, personalization, segmentation, and next-best-action decisioning.
• Validate AI recommendations and ensure campaign frequency, send-time patterns, and segmentation logic follow marketing best practices.
• Identify data quality issues and false signals, coordinating resolution with marketing contact data teams.
• Partner with marketing, sales, data, and leadership stakeholders while maintaining expertise in Customer Decision Hub capabilities and integrations.

Requirements

• 6–8 years of lifecycle email marketing experience in B2B technology.
• Deep knowledge of nurture strategy, frequency capping, send-time optimization, segmentation logic, campaign hierarchy, tracking, reporting, and attribution.
• Expertise with marketing automation platforms such as Customer Decision Hub, Marketo, HubSpot, or Eloqua, plus CRM systems.
• Experience interpreting Power BI or similar dashboards and converting analytics into optimization recommendations.
• Experience with workflow automation, AI tools for content generation and testing, APIs, and system integrations.
• Understanding of omni-channel journey orchestration across email, SMS, push, and in-app messaging, from acquisition through renewal.

Culture & Benefits

• Continuous learning and development opportunities.
• Innovative, inclusive, agile, and flexible work environment.
• Competitive global benefits program.
• Pay plus bonus incentive, employee equity, and other benefits and incentives.
• Technology leadership recognized by Gartner analysts.