Senior Director, CRM

Location: United States of America; flexible hybrid work with occasional in-person events or team sessions.

Salary: $143,080–$311,150 per year, plus potential annual bonus, commissions, and equity incentives.

Company

A global digital media and technology company providing consumer products and omnichannel advertising solutions.

What you will do

• Own CRM channel performance across email, push, SMS, newsletters, in-product messaging, and emerging surfaces.
• Set the multi-year vision, annual roadmap, budget, staffing plan, vendor strategy, and performance targets for the CRM organization.
• Define program architecture, segmentation, triggers, contact frequency, prioritization, suppression rules, cadence, sequencing, and personalization.
• Lead Channel Strategy, Operations, and Innovation, including quality assurance, deployment standards, automation, and operational efficiency.
• Partner with Product, Engineering, Analytics, Data Science, Marketing, Legal, Privacy, Creative, Localization, and Messaging Platforms.
• Scale AI-enabled personalization, generative content, predictive audiences, send-time models, automated quality assurance, and new messaging channels.

Requirements

• 12+ years of experience in CRM, lifecycle marketing, retention, marketing operations, or customer engagement.
• Substantial experience leading senior leaders and multidisciplinary teams at consumer scale.
• Proven ownership of channel strategy, performance targets, engagement, retention, revenue, and measurement frameworks.
• Deep knowledge of email, push notifications, SMS, newsletters, triggered journeys, transactional messaging, segmentation, personalization, experimentation, and marketing automation.
• Experience with event-based triggers, APIs, payloads, audience data, dynamic content, platform integrations, deliverability, consent management, and privacy regulations including CAN-SPAM and GDPR.
• Bachelor’s degree in a relevant field or equivalent practical experience, with strong executive communication and cross-functional influence.

Nice to have

• Experience in large-scale consumer technology, media, subscription, or digital content organizations across multiple brands, languages, or global markets.
• Experience scaling generative AI, predictive analytics, or machine learning in personalization, content production, channel strategy, or quality assurance.
• Experience launching a new messaging channel from concept through production.
• Familiarity with HTML, CSS, scripting, dynamic content, email authentication, and technical email production.
• Experience managing enterprise marketing technology budgets, vendors, and transactional or service communications.

Culture & Benefits

• Flexible hybrid work options with advance notice for occasional in-person events or team sessions.
• Healthcare coverage, 401(k), backup childcare, education stipends, and other employee benefits.
• Inclusive workplace supported by employee resource groups and accessibility accommodations.
• Opportunities to influence Product, Marketing, Engineering, Analytics, and enterprise CRM strategy.