VP, GTM Enablement (SaaS)

Location: Remote, based in the United States or Canada. Collaboration is required across a fully remote, distributed team.

Salary: USD 220,000–240,000 annually, plus potential bonus, commission, equity, or other incentives.

Company

hirify.global provides SaaS club management software and related services that help fitness businesses improve revenue, retention, member engagement, billing, operations, and customer experience.

What you will do

• Build the GTM enablement function, including strategy, governance, operating cadence, content standards, learning architecture, tools, and success metrics.
• Create onboarding, continuing education, certification, coaching, and reinforcement programs for Sales, Client Experience, and related customer-facing teams.
• Establish repeatable sales processes covering discovery, messaging, qualification, objection handling, deal execution, handoffs, renewals, and expansion.
• Partner with Product Marketing, Product, Sales, Marketing, Client Experience, Revenue Operations, and Support to turn product strategy and customer insights into field-ready programs.
• Use AI-enabled tools for content creation, personalization, knowledge management, learning paths, call coaching, readiness measurement, and GTM productivity.
• Build the enablement team and govern a single source of truth for messaging, value propositions, competitive positioning, playbooks, launch materials, and customer lifecycle assets.

Requirements

• 12+ years of progressive experience in GTM, revenue, sales, product marketing enablement, revenue productivity, or closely related functions.
• Experience building or transforming enablement in B2B SaaS, technology, payments, vertical software, or a similarly complex commercial environment.
• Strong understanding of the full customer lifecycle, including demand creation, sales execution, onboarding, adoption, retention, expansion, and value realization.
• Strong AI fluency and experience evaluating, implementing, and operationalizing AI-enabled tools for enablement and GTM productivity.
• Executive-level communication, influence, measurement, and KPI reporting skills, with a hands-on builder mindset.

Nice to have

• Experience enabling multiple GTM functions, including Sales, Marketing, Client Experience, Customer Success, Support, or Implementation.
• Experience with Highspot, Seismic, Mindtickle, Gong, Chorus, Salesforce, HubSpot, or similar platforms.
• Direct experience in sales, customer success, client experience, account management, or another customer-facing commercial role.
• Experience in a private-equity-backed or transformation-oriented environment.
• Familiarity with MEDDIC, Challenger, SPIN, Sandler, Command of the Message, or similar methodologies.

Culture & Benefits

• Values-focused culture built around Best Life, Growth Mindset, and One Team.
• Open PTO policy and quarterly company-wide Days of Disconnect.
• Parental and Pawternity Leave, quarterly fitness reimbursement, and partner discounts.
• Medical, dental, and vision coverage, employee assistance support, and Calm App subscriptions for employees and eligible dependents.
• Benefits may vary by country and will be confirmed based on the final work location.