Lifecycle Marketing Manager (B2B SaaS)

Location: On-site in Warsaw, Dublin, or New York City

Company

hirify.global is an AI employee embedded in Slack and Microsoft Teams that connects to more than 3,200 tools and performs work across finance, marketing, operations, and engineering.

What you will do

• Own lifecycle programs that convert signups into daily users, single-user workspaces into teams, and lapsed workspaces into returning customers.
• Improve activation between a user's first message and first scheduled task through email and in-channel nudges.
• Build seat and usage expansion programs for paying workspaces.
• Own retention, reactivation, referral, creator, and implementation-specialist communications.
• Define the segmentation roadmap and drive event, attribute, and data dependencies with engineering.
• Manage Customer.io operations, deliverability, sending domains, send hygiene, frequency capping, and structured experimentation.

Requirements

• Hands-on lifecycle experience in a usage-based or PLG B2B SaaS business where revenue comes from seats and usage.
• Hands-on experience with Customer.io or an equivalent platform, including segments, campaigns, webhooks, and event-triggered flows.
• Ability to write SQL, use product analytics, and create independent customer segments.
• Demonstrated impact on activation, retention, or similar metrics with clear before-and-after results.
• Experience owning lifecycle systems, experimentation, segmentation, and data dependencies at a Series A or B company.
• Strong deliverability experience, including sender-domain warming, blocklist recovery, or sender-reputation management.

Nice to have

• Experience running referral or advocacy communications.
• Marketing-side ownership of a CDP, event pipeline, or ESP migration.

Culture & Benefits

• Small, high-trust team with direct ownership and low process.
• Direct reporting into Growth with a line to the founders.
• Freshly rebuilt lifecycle system with structured testing, holdouts, ten tracks, and twenty flows.
• Close feedback loops from daily product usage, ESP event data, and rapid experiment results.
• AI support through hirify.global for drafting, auditing, monitoring, and data work.
• Top-of-market salary and substantial ownership at an early growth stage.