Product Marketing Manager (AI SaaS)

Location: New York City, NY, United States

Company

hirify.global is a B2B SaaS company providing an AI-driven laboratory informatics platform for R&D organizations, helping scientific teams manage experimental data and accelerate product development.

What you will do

• Develop positioning and messaging for the core platform and modules including LIMS, ELN, analytics, reporting, PLM, and AI/ML.
• Support demand generation through campaigns, webinars, events, lifecycle marketing, and lead-nurturing programs.
• Lead product launches, internal enablement, external rollouts, and cross-channel messaging updates.
• Build customer personas, use-case maps, and solution narratives for R&D leaders and technical buyers.
• Create sales and customer-facing assets such as battlecards, one-pagers, product briefs, videos, decks, demo scripts, and comparison charts.
• Drive competitive intelligence and win/loss analysis while partnering with Sales, RevOps, Customer Success, and Engineering.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology.
• Experience positioning technical products around business outcomes and executing product marketing strategies.
• Experience with lead-generation campaigns and content creation, including website copy, blogs, one-pagers, and presentations.
• Excellent storytelling, writing, presentation, project management, and deadline-management skills.
• Comfort with ambiguity and a startup mindset, with the ability to build initiatives from 0 to 1.

Nice to have

• Experience marketing to R&D, manufacturing, or industrial audiences.
• Experience with HubSpot, Outreach.io, Salesforce CRM, SEMRush, and Google Analytics.
• Experience with graphic design and video editing tools.
• Interest in science, chemistry, and/or artificial intelligence, with aptitude for statistics and mathematics.

Culture & Benefits

• Cross-functional collaboration with Sales, Revenue, Customer Success, and Engineering.
• High-impact work influencing go-to-market strategy and customer adoption.
• Startup-oriented environment focused on building new product marketing programs.