6 часов назад
Product Marketing Manager (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Manager (AI): Owns positioning, messaging, and go-to-market strategy for an AI-powered enterprise accounting platform with an accent on multi-product storytelling, feature launches, and customer research. Focus on translating complex accounting workflows into differentiated narratives, building competitive positioning, and partnering with product, engineering, sales, and customer success.
Location: San Mateo, United States; on-site
Company
builds an agentic system of work for enterprise accounting, designed to deliver audit-ready, continuous close across multiple products and integrations.
What you will do
- Own product positioning, messaging, and narrative across five product modules and the integration ecosystem.
- Lead go-to-market strategy for new features and product launches, from research and narrative development through launch materials.
- Translate complex accounting workflows and AI capabilities into clear stories and workflow guides for enterprise accounting leaders.
- Conduct customer research through win/loss analysis, interviews, and usage analysis.
- Partner with Product and Engineering to understand new capabilities and develop positioning before launch.
- Work with Sales, Customer Success, and Demand Generation to incorporate customer insights, competitive positioning, and launch narratives into campaigns and enablement.
Requirements
- Experience at an early- to growth-stage B2B SaaS company.
- Experience owning positioning and messaging for a multi-product or multi-module platform.
- Experience leading product or feature launches end to end.
- Experience conducting customer research and turning findings into actionable positioning and strategy.
- Exceptional writing, communication, editorial judgment, and customer interviewing skills.
- Experience partnering closely with Product, Engineering, Sales, Customer Success, and other go-to-market teams.
Nice to have
- Background in accounting, finance, fintech, ERP, or enterprise software.
- Experience marketing AI products, workflow automation, or technical platforms.
- Familiarity with journal entries, reconciliations, close management, or financial reporting.
- Experience launching AI or agentic software products.
- Experience building competitive battlecards and sales enablement materials, or familiarity with NetSuite and other ERP ecosystems.
Culture & Benefits
- High-agency environment with end-to-end ownership and fast shipping.
- AI-native approach to product development, marketing, and operations.
- Opportunity to shape how enterprise accounting understands agentic AI.
- Competitive salary, equity, and benefits.
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