9 часов назад
Demand Generation Marketing Specialist / Manager (B2B SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Demand Generation Marketing Specialist / Manager (Marketo, Salesforce, AI): Building and optimizing multichannel B2B demand generation campaigns for Germany and broader EMEA markets with an accent on campaign execution, audience segmentation, data accuracy, and event promotion. Focus on analyzing campaign performance, troubleshooting workflows and data issues, and improving pipeline contribution and marketing ROI.
Location: Remote from Germany
Fixed-term contract through the end of 2026, with flexibility in the number of working days per week.
Company
is a SaaS company providing critical event management solutions that help organizations communicate during public safety threats and business-critical incidents.
What you will do
- Build and execute multichannel campaigns using Marketo, Salesforce, and AI-powered tools, including emails, nurture programs, landing pages, and campaign workflows.
- Manage audience segmentation, data uploads, and database hygiene to maintain accurate campaign data.
- Support and coordinate -hosted and third-party events attended by sales teams across EMEA.
- Monitor campaign and event performance and provide recommendations to improve marketing ROI and pipeline contribution.
- Troubleshoot campaign, workflow, and data-related issues to ensure reliable execution and reporting.
- Collaborate with international marketing teams, sales stakeholders, and external agencies on campaign delivery and messaging.
Requirements
- Approximately 2+ years of experience in B2B SaaS demand generation, digital marketing, marketing operations, or campaign execution.
- Strong written and verbal communication skills in English and German.
- Project coordination and organizational skills, including the ability to manage timelines, priorities, and multiple stakeholders.
- Strong attention to detail, problem-solving, and critical-thinking abilities.
- Curiosity and willingness to learn MarTech, analytics, reporting, Salesforce, Marketo, and AI tools.
- A bachelor’s or postgraduate degree in Marketing, Business, STEM, or a related field is preferred.
Nice to have
- Hands-on experience with Marketo and Salesforce, including campaign and data workflows.
- Experience working within remote or international teams.
- Exposure to AI, MarTech, analytics, or reporting tools.
Culture & Benefits
- Remote work arrangement from Germany.
- Fixed-term contract through the end of 2026.
- Flexible number of working days per week, supporting full-time or part-time arrangements.
- Training, support, and development opportunities within the Global Demand Center.
- Collaboration with international marketing teams across EMEA.
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