Vertical Marketing Manager (Industrial Water)

Location: Hybrid in Loveland, Colorado, United States; part-time onsite at the company location and part-time remote from home.

Salary: $135,000–$145,000 USD per year, plus bonus eligibility.

Company

hirify.global develops water analysis solutions designed to make water quality monitoring faster, simpler, greener, and more informative.

What you will do

• Research industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities across North America.
• Develop and execute annual growth initiatives and strategies for power, semiconductor, food and beverage, and chemical markets.
• Lead cross-functional commercial initiatives with sales, service, product, marketing, campaign, digital, and demand generation teams.
• Develop vertical-specific strategies, tools, campaigns, trade shows, and events to support North American sales.
• Ensure products address critical customer needs and build relationships with industry organizations, associations, and influencers.
• Track initiative performance against KPIs and adjust strategies using data and problem solving.

Requirements

• Bachelor’s degree required; an MBA or advanced marketing degree is preferred.
• 5+ years of progressive commercial experience in marketing or product management.
• Experience developing and executing growth or go-to-market strategies in a B2B environment.
• Experience using market, customer, or performance data to identify opportunities and support decisions.
• Proven ability to work cross-functionally and lead through influence.

Nice to have

• Experience in an industrial or manufacturing environment.
• Experience in water treatment or industrial water.

Culture & Benefits

• Flexible working hours and a hybrid working arrangement.
• Competitive compensation with bonus eligibility.
• Health benefits, medical, dental, and vision insurance.
• Paid time off and 401(k) for eligible employees.
• Professional onboarding, training, career coaching, and development opportunities.