Marketing Manager, Fluid Solutions (Water Technologies)

Location: Hybrid in North Andover, Massachusetts, with office attendance Monday–Wednesday and remote work Thursday–Friday. Travel up to 20% is required.

Salary: $117,000–$134,000 yearly

Company

hirify.global develops water management products and smart, connected, sustainable water solutions for residential and commercial customers.

What you will do

• Develop annual marketing strategies, growth initiatives, and go-to-market plans with Product Management, Sales, and cross-functional stakeholders.
• Lead integrated digital, traditional, field marketing, demand generation, and customer engagement campaigns for Fluid Solutions product categories.
• Plan and execute product launches, commercialization initiatives, trade shows, conferences, customer events, and other market-facing activities.
• Define target audiences, customer segments, value propositions, positioning, messaging, and customer-focused objectives.
• Monitor campaign performance, market trends, customer behavior, competitive activity, and business results to support data-driven decisions.
• Manage budgets, agencies, vendors, consultants, and cross-functional project teams while presenting recommendations and results to senior leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
• 7+ years of experience in B2B marketing, marketing communications, product marketing, demand generation, or related disciplines.
• Experience developing integrated marketing campaigns, supporting product launches, commercialization, go-to-market initiatives, and customer engagement programs.
• Ability to lead cross-functional projects, influence stakeholders without direct authority, and manage multiple priorities in a fast-paced environment.
• Strong analytical, business, communication, presentation, and interpersonal skills, including experience using metrics and insights to measure performance.
• Proficiency in Microsoft Excel, PowerPoint, and Word; ability to travel up to 20%.

Nice to have

• Experience in water technologies, flow control, plumbing, HVAC, construction, industrial manufacturing, or related industries.
• Experience with Marketo or similar marketing automation platforms, CRM systems, campaign analytics, lead management, or customer data platforms.
• Experience with B2B manufacturing product portfolios, customer journey mapping, segmentation, or digital transformation initiatives.
• MBA or an advanced degree in Marketing, Business, or a related field.

Culture & Benefits

• Team-oriented and supportive work environment centered on integrity, accountability, continuous improvement, innovation, and transparency.
• Medical and dental coverage, retirement benefits, family-building benefits, and paid maternity and paternity leave.
• Ten paid holidays, paid time off, professional development opportunities, and educational reimbursement.
• Fitness reimbursement and employee discount programs.