Advertising Strategist (Hospitality)

Location: Kuala Lumpur, Malaysia. Applicants must hold a valid Malaysian work permit.

Company

hirify.global provides travel technology and advertising solutions for the global travel and hospitality industry.

What you will do

• Manage digital media campaigns across Paid Search, Paid Social, Display, Google Ads, Meta/Facebook, and relevant channels.
• Research client needs, identify target audiences, develop media plans, and recommend budgets and channels.
• Optimize campaigns, recommend product adoption and budget reallocations, and integrate Business Intelligence and Reservation products.
• Present campaign performance reports, analysis, and recommendations to high-value hospitality clients.
• Coordinate ad copy, keywords, creative development, tracking tags, client approvals, onboarding, and renewals.
• Ensure campaigns launch on schedule and meet quality SLAs.

Requirements

• Proven experience implementing and managing digital media campaigns.
• Hands-on experience with Google Ads, Meta/Facebook, and relevant online and social media channels.
• Experience in a client-facing role with strong relationship-building, strategic thinking, and influencing skills.
• Strong copywriting skills and the ability to represent hirify.global professionally in client meetings and conference calls.
• Relevant degree in Business Administration, Marketing, Advertising, Business Intelligence, Statistics, Finance, or a related field.
• Valid Malaysian work permit required.

Nice to have

• Knowledge or experience in hotel marketing, hospitality, or tourism.

Culture & Benefits

• Competitive remuneration package including salary, bonus, equity, and benefits.
• Flexible working model.
• Learning opportunities through on-the-job training, formal learning, and collaboration.
• Supportive environment focused on employee wellbeing, inclusion, and work-life balance.
• Global organization with diverse teams and international operations.