Senior Creative Strategist (Meta Ads)

TL;DR

Senior Creative Strategist (Meta Ads): Leading Meta advertising campaigns across multiple brands with an accent on creative strategy, UGC direction, and performance-driven storytelling. Focus on building high-converting ad concepts, managing large-scale budgets, and iterating campaigns based on data-backed creative insights.

Location: Must be based in Kenya or South Africa. Working hours: EST Business Hours.

Company

hirify.global is a performance-driven marketing agency focused on scaling brands through creative-first paid social strategies.

What you will do

• Develop original ad angles, messaging frameworks, and positioning strategies for Meta campaigns.
• Write detailed creative briefs for video editors, graphic designers, and UGC creators.
• Direct UGC production including scripting, storytelling, and emotional framing.
• Manage, launch, and scale Facebook and Instagram ad campaigns across multiple client accounts.
• Monitor daily performance metrics like CPL, CPA, and ROAS to identify and scale winning creatives.
• Collaborate with marketing leadership to align campaigns with revenue and growth goals.

Requirements

• 3+ years of experience running high-level Facebook and Instagram ad campaigns.
• Proven track record managing monthly ad budgets of $10K–$250K+.
• Strong hands-on experience in creative strategy, ad concepts, and UGC direction.
• Deep understanding of Meta Ads Manager, pixel tracking, and attribution.
• Ability to work during EST business hours.
• Must be based in Kenya or South Africa.

Nice to have

• Experience with e-commerce, lead generation, info products, SaaS, or DTC brands.
• Proficiency in AI-assisted creative workflows using tools like ChatGPT or Claude.
• Portfolio demonstrating successful scaling of Meta ad creatives.

Culture & Benefits

• High ownership role with significant influence on revenue and growth outcomes.
• Fast-paced environment with a strong creative testing culture.
• Opportunity to work on large-budget campaigns across diverse industries.
• Full-time remote position with flexible execution.

Hiring process

• Initial phone screen and video interview with a recruiter.
• Client interview.
• Offer and background verification.