Senior Creative Strategist (Paid Social | Meta Ads)

Location: Remote from Kenya or South Africa; EST business hours required

Company

The role supports Meta advertising campaigns across multiple brands and client accounts.

What you will do

• Build, launch, manage, optimize, and scale Facebook and Instagram campaigns across multiple client accounts.
• Develop ad concepts, hooks, messaging frameworks, positioning strategies, and offer narratives.
• Write creative briefs and direct video editors, graphic designers, and UGC creators, including scripting and storytelling guidance.
• Monitor CPL, CPA, CTR, ROAS, hook rates, watch time, and conversion metrics to identify and scale winning creatives.
• Iterate audiences, creatives, offers, funnels, and landing-page alignment using performance data.
• Collaborate with designers, editors, creators, and marketing leadership to support revenue and growth goals.

Requirements

• 3+ years of experience running high-level Facebook and Instagram advertising campaigns.
• Experience managing at least $10K per month in ad spend, with preference for experience managing $50K–$250K+ budgets.
• Hands-on experience with creative strategy, ad concepts, creative briefs, storytelling, UGC direction, messaging frameworks, copywriting, and hook writing.
• Strong knowledge of Meta Ads Manager, Facebook Business Suite, pixel tracking, attribution, and conversion optimization.
• Experience managing multiple client accounts simultaneously and improving results through creative iteration, not only media buying.
• Must be available to work EST business hours and be based in Kenya or South Africa.

Nice to have

• Portfolio of winning Meta ad creatives and experience scaling successful creatives quickly.
• Experience with e-commerce brands, lead-generation funnels, info products, SaaS, or DTC brands.
• Experience using ChatGPT, Claude, or other AI tools for scripting and concept generation.

Culture & Benefits

• Creative-first paid social role with ownership across strategy and execution.
• Opportunity to work on large-budget Meta campaigns across multiple accounts.
• Freedom to test creative ideas and influence revenue and growth outcomes.
• Fast-paced performance marketing environment with a strong creative testing focus.

Hiring process

• Initial phone screen.
• Video interview with a recruiter, followed by a client interview.
• Offer and background verification.