Account Director, Digital & Biddable Media (Parental Cover)

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Own campaign setup, trafficking, quality assurance, optimization, and reporting across paid social and other biddable channels.
• Act as the senior day-to-day client contact, presenting to Director-level stakeholders and managing multiple client workstreams.
• Oversee campaigns across technology, financial services, asset management, and consumer goods accounts in multi-market environments.
• Coordinate onshore and offshore delivery teams, setting briefing processes, QA standards, communication rhythms, and workload priorities.
• Manage purchase orders, invoicing, reconciliations, budgets, scopes of work, and out-of-scope requests.
• Improve optimization, workflow, finance, and delivery processes while supporting wider Channels & Solutions projects.

Requirements

• Strong primary specialization in Paid Social with hands-on experience across Meta, LinkedIn, YouTube, and X/Twitter.
• Experience managing both brand-awareness and performance/conversion campaigns, including B2C segmentation and B2B professional targeting.
• Strong complementary experience in Paid Search or Programmatic, with the ability to advise on strategy and review delivery quality.
• Cross-channel campaign experience, senior client relationship management, and confidence working with Director-level stakeholders.
• Experience with campaign QA, trafficking, optimization, reporting, digital attribution, brand lift measurement, GA4, Adobe Analytics, or similar tools.
• Experience managing delivery teams, supporting junior colleagues, prioritizing competing deadlines, and maintaining commercial and finance process compliance.

Nice to have

• Experience across both Paid Search and Programmatic in addition to Paid Social.
• Background in financial services, asset management, technology, B2B marketing, corporate, or FMCG environments.
• Multi-market EMEA campaign experience and familiarity with offshore delivery models or workflow tools such as Wrike.
• Additional language skills.

Culture & Benefits

• 12-month fixed-term contract covering maternity leave.
• Hybrid working with regular in-office collaboration and events.
• Medical, retirement, vision, and dental insurance.
• Paid time off, partner discounts, and employee mental health awareness days.
• Access to hirify.global and WPP networks, development opportunities, employee resource groups, and learning connections.